Posts Tagged ‘how to’

How to: Make Your Book More Marketable

Tuesday, January 5th, 2010

Some ideas to consider for making your book more appealing to agents and editors: 

 

  • Expand your niche.  Sometimes agents and editors like a book but don’t think the primary audience for it is big enough.  You can expand your niche by adding secondary audiences.  A book for straight parents of gay teens can also be marketed to include school professionals  and other family members and friends.
  • Focus on one genre or another, not ten.  You may think that your erotic paranormal futuristic romantic suspense will appeal to readers in all the genres represented but that’s not always true.  It can seem muddled instead of inclusive.  Editors and agents need to know what shelf the book should go on in the bookstore.  Pick one to emphasize and don’t worry about the rest.
  • Emphasize the timeliness of your idea by tying it to current events (but don’t make it too timely – book publishing is a slow business).
  • Restructure your book.  When I originally conceived the idea for Dojo Wisdom, it was for the book to be narrative non-fiction.  At the time, narrative non-fiction wasn’t one-tenth as popular as it is now, so I capitalized on a trend and broke the book into lessons.  You can use a similar approach to break your magnum opus into two companion books or a trilogy, turn your general nonfiction book into a prescriptive self-help, and so on.
  • Work on your platform.  A writer with a lot of fans is irresistible to agents and editors.  Consider ways to connect online and offline with readers who’ll line up to buy your book
  • Make your book bigger.  This isn’t a word count issue but a vision issue.  

What do you bring to the table?

Tuesday, December 29th, 2009

One of my favorite bloggers, Cal Newport, writes about how to succeed at college.  And yes, I’ve been out of college for donkey’s years, so what am I doing reading his blog? 

I’m getting really good information on things like hard focus and how to excel.  A case in point: his recent blog post – which he says is about not quitting your boring job if you’re nervous, because there’s probably a good reason why you’re nervous, but which is really about developing the skills and abilities that separate you from the pack. 

Time and again, I’ve tried to help writers understand that they have to offer something not everyone else can offer in order to succeed.  Anyone can write “Ten Ways to Organize Your Garage,” but not everyone can tell us about the costs of complying with Sarbanes-Oxley for small businesses.  

On a writer’s forum, a writer recently posted about how an editor expressed concern that she wouldn’t be able to ghostwrite a book she wanted to ghostwrite because she’d never written a book before, and writing a book is a very different endeavor from other kinds of writing.  The poster was discouraged and wanted to know how she could overcome this objection.  I understand that this is frustrating: how can you get published if being published is a requirement for getting published?  But the fact of the matter is, there are ten gazillion writers who have written books, any of whom would be a better bet for this editor.  There’s nothing you can say that will change that.

But there are things you can do.  You can develop a proposal based on a book that only you can write, because you have expertise in x, fluency in y, or access to z.  Beyond that, as a writer, you need to recognize that “I can write about anything” isn’t the kind of calling card that gets you anywhere.

“You’ll regret it!”

Tuesday, December 22nd, 2009

Like most agents, I have to reject the vast majority of pitches I get.  Even if I loved them all, I simply don’t have the time to represent three hundred thousand writers, give or take.  So I have to pick the writers I think have a good, salable project and — here’s the key — aren’t going to drive me insane.  I’m already close enough to the edge, thank you. 

So, a tale of two rejections.  Author A sent me a proposal, which I rejected.  She sent me a follow-up note asking a question.  She was gracious, polite and obviously appreciated that I’d taken the time to respond to her original query.  (I’ve had enough pitches land in the Black Hole of Non-Response that I wouldn’t do that to other writers.)   I responded to her follow-up note and invited her to pitch me again any time she had another project.  I wasn’t rejecting her, personally, and she understood that.  She was intelligent, professional and the kind of person I would take on as a client in two minutes, just as soon as she had a project I thought I could sell.

Author B also had a project that I rejected.  In her follow-up note, she abused me, the industry and all of the other writers who are achieving umerited success, then implied that I would regret passing up the opportunity to represent her.

Are you kidding me?  Even if some other agent takes on this project, sells it to a huge publishing conglomerate for a significant advance AND it’s a best-seller, I am ALWAYS going to consider Author B a bullet dodged.  

In fact, I’m starting to think about rejecting everyone who queries me just to see how they take it.  The ones who don’t lose their minds will pass the test and be invited to submit again.   

I know rejection is hard.  I was getting rejections when half the people who read this blog were still writing with crayons.  I cannot count the number of times I’ve written the “I’ll show you, you dimwitted asshat!” letter.  But I have never sent it, and I never will.  And neither should you.

Finding the time

Tuesday, December 15th, 2009

This is the time of year when everyone else in publishing seems to take the month off and drink a lot of eggnog.  I, on the other hand, always find myself scrambling to get everything done and feeling overwhelmed by the effort. 

  • Partly this is because I’m thinking, “The year is almost over!  I didn’t do every single one of the things on my to-do list!”  What can I say?  I like having everything crossed off my to-do list. 
  • Partly this is because I like to celebrate the holidays is if it were 1952 (”Let’s string popcorn!”  “No need to buy that!  I can make it!” “Let’s make a really complicated candy recipe that fails six times but we can’t give up until we get it right!”), ignoring the reality that I have a job or three and that to-do list competing for my time. 
  • Partly this is because my daughter has so much time off from school and I work from home, and you do the math.   

But as ever, I have a solution to my time-crunch problem.  I just have to dig it out and remember what it is.

 

1. Step back.  I ask myself, “What are you doing, why are you doing it, what fills up your day?”

2. I figure out what I can drop, which is usually the least rewarding thing, like watching relatives fight.

3. I ask myself, “What can you hire out/get help with?”

4. I look over my to-do list carefully for the ”shoulds” that don’t really matter to me.

5. I try to become more aware of what’s wasting my time.  For example, spending the morning surfing the web when I should be finishing a proposal.

6. I schedule the time.  Whatever is important needs to be put on the calendar.

7. I consolidate.  For example, when my daughter has time off school, I like to plan a few things for her to do so she doesn’t get bored and whiny while I’m trying to work.  (Not that my daughter would ever be bored or whiny.)  I have cookies that I want to bake.  I have a friend who’s also a single mom and who needs a break to do holiday shopping.  I need to give said friend a present.  So, I’ve invited my friend’s daughter over for a cookie-baking session with my daughter, which will accomplish all of these things at once.

 

What are your strategies for making the best use of your time?          

Being a professional

Tuesday, December 8th, 2009

Today I was going to write a gentle blog post about how to conduct your relationship with your agent/potential agent, but Jessica over at Bookends beat me to it

Two of the most important things she says are, “I don’t want an author who disrespects me” and “agents are only as successful as their reputations.”  The latter is the reason why an agent will suggest revisions to your proposal/manuscript before sending it out; the former is the reason why an author and an agent will go their separate ways if the author is unwilling to listen to the agent’s feedback. 

Here’s the thing: a professional is able to accept feedback, criticism and suggestions without taking it as a personal attack on her worth as an individual.  I understand that this is hard to do: I have received any number of edit letters that have made me seriously consider joining the Peace Corps, where at least they’d appreciate me.   But I’m a professional, working in a highly competitive business, so here is how I respond, no matter what I think of the feedback:

Thank you so much for your suggestions.  I can see that you have thought them through carefully and I’m sure they will be an enormous help in the revision process.   I will consider your feedback carefully as I get to work and will let you know if I have any questions.

Then I shut the hell up for about three days.    

By that time, I have eaten enough chocolate and drunk enough tequila that I’m willing to entertain the idea that perhaps my agent/editor does have some worthy ideas for how I can improve my project.  Then I start making the requested changes.  I make them even if I don’t agree with them.   

It’s that last that many writers find impossible to do, and since they don’t agree with anything the agent/editor says, they respond to an edit letter with, “Nah, I don’t wanna.”  Which is not the response of a professional.  Trust me on this.

Once I have made the requested changes, I very often see that the agent/editor is right, or at least not wrong, and so there’s no problem.  I submit the revision and collect a check.  But sometimes, not as often as most writers would like to believe, the agent/editor is wrong.  But by having made the change, I can show that I tried, explain why it’s wrong, and then begin a discussion about what else could be done to fix the weakness the agent/editor sees.   

This is how I show respect for my agent and the editors I work with, and it’s what I expect from my clients (who are all so wonderful that this post is absolutely not about any of them).   Graciously accepting agent/editor feedback on your work is basic professional behavior; don’t personalize it.  And for heaven’s sake, keep some Ghirardelli on hand for all such emergencies.

On getting to the next level

Tuesday, December 1st, 2009

Every single stage of my writing career has been a pain in the ass.  I think the last time my love of writing was pure and unadulterated with any concept of “why does this have to be so hard?” was when I was five and the lightbulb went off in my head and suddenly I could write in sentences.  All of the labor that had gone before — identifying the letters of the alphabet, naming their sounds, sounding them out into words, figuring out how to hold the number 2 pencil in my hand so I could form large, awkward letters on my Big Chief tablet — all of that was overshadowed by the fact that I could make sentences that anyone could read: my parents, my teacher, my siblings, a total stranger whose name I didn’t even know.   Just as intoxicating was the fact that I could make things up — I could lie through my teeth — and no one got mad at me as long as I prefaced the bald-faced lies by saying, “This is a story.”

Sometimes I forgot to preface the lies, but I was five, what do you expect.

From then on, though, the process of getting to the next level — figuring out how to put those sentences into paragraphs and the paragraphs into chapters, how to make a plot work, how to create characters, how to write dialogue — has been a pain in the ass.    On the non-fiction end, it’s been the same: figuring out how to write effective queries, putting together book proposals, writing and promoting books — all one enormous pain in the ass.

Which is not to say that the process has been unrewarding.  Obviously it has been or I’d have given up a long time ago.  I’m just saying that getting to the next level may be joyful, it may be fulfilling, it may feed some deep inner need for meaning, but it is also plain hard work.  A lot of the time the work goes nowhere.  Half the time I’ve got nothing to show for all those words I spill on the page except the understanding that this is not working.  Which, in the end, isn’t all that useful a piece of knowledge.

Because I have a bizarre affection for the Stoics (”be of good cheer, all men are mortal”), I found it very comforting when a friend of mine recently pointed out, ”We’re way past the stage where this is going to be easy.”  Which, as a mantra, may not be as catchy as “Just Do It” but I like it better.

Doing the work

Tuesday, November 24th, 2009

In the course of any given day, I have lots of conversations with lots of writers.  A consistent theme in the past few months has revolved around “doing the work.”  In fact, it’s become kind of a sign-off mantra with a friend of mine: “Okay, I’m off to Do The Work.”  It can be hard to stay focused and motivated to do the work when there’s so little reward for it, which is why it’s such a prevalent topic of conversation these days. 

 I think it’s safe to say that lately a lot of writers aren’t exactly feeling the love.  Freelance budgets have been cut or eliminated, book publishing is harder than it was a few years ago and other pressures, not just economic, have conspired to rob writers of what they need most (well, other than cold hard cash): recognition for their work.  When that recognition is lacking — when no one is reading your stuff or commenting on it or buying it — it can be hard to continue doing the work.  What’s the point? we ask.

And if you’re a writer, you have to keep doing it anyway. 

A week or two ago, I had a talk with a professor at a university in Toronto.  He’d just read one of my books and wanted to complement me on it, which was really very nice and can’t happen too often to suit me.  The book came out seven or eight years ago, which in academia isn’t that long ago but in book publishing is about a hundred years ago, so I was pleasantly surprised and reminded that the work we do sometimes manages to have a more lasting impact than, say, the lentil soup I made over the weekend. 

What I found most interesting about this conversation was how energized it made me afterwards, how much I wanted to write my next book on the subject, how suddenly my mind was fertile with ideas for blog posts and workshops I could teach.  All because of some encouragement from a person who’s a perfect stranger to me. 

That prompted me to email a couple of people whose work I admire just to tell them I appreciated their efforts and that someone cared that they were doing the work.  I’d love it if you’d pick one or two people whose contributions, whatever they are, have been meaningful to you and do the same.

The power of yet

Thursday, November 5th, 2009

You’re probably wondering if I know I have a typo in the title to this blog post.  And indeed, the power of yes might be an interesting post to write someday.  But I really am talking about the power of yet.

 

The other day, my daughter Jessica and I were watching Mr. Magorium’s Wonder Emporium for about the forty-second time.  This is a Dustin Hoffman movie that I don’t think people appreciate enough.  The main character, Molly Mahoney (played by Natalie Portman), manages a toy store but doesn’t believe in herself. 

 

At a critical juncture in the movie, when all seems lost, Jessica turned to me and said, “She doesn’t have her magic yet.”

 

Which is true, and when she does discover her magic, she can truly begin her life. 

 

But this isn’t a post about a movie.  It’s a post about an attitude.  Jessica is always talking about the things she can’t do yet, but not in a defeatist way.  In fact, it’s a technique she uses to overcome challenges.  “I can’t do that yet,” she’ll say.  “But I will.”

 

I try to remember that every time I have a failure or a challenge.  “I don’t know how to do that yet,” I’ll say to myself. “But I will.”

 

And it does work.

Just say nay

Tuesday, November 3rd, 2009

If you’re not a Shrek aficionado, this blog post’s title will make you go “huh,” but I like to amuse myself.  This isn’t very hard to do (I’m a lot like Shrek that way).

 

I know I’ve talked before about the importance of protecting your writing time, but if the conversations I overhear on writers’ forums, in meetings and at the coffee shop are any indication, a lot of folks out there are still letting other people dictate their lives a little too much.

 

I understand this.  Really, I do.  I have friends, family, a kid, a job.  I have random strangers who want things from me, and some of these random strangers need my attention if I’m actually going to do my job well.

 

But I also know that no one is going to do my work for me – not my agenting, not my writing, not my mothering.  I have plenty of my own work to accomplish.  So if I’m doing other people’s work instead of my own, well, how stupid is that?

 

I’ve talked about identifying the three most important things in your life and focusing your efforts on those.  That approach has always helped me stay on track.  Through the years, I’ve learned to set boundaries and enforce them, and I’ve gotten good at saying no. 

 

But the world gets more complicated the older you get and the more your job is about building relationships and less about making things.  So recently I’ve done something a little different.  I’ve started identifying the most important people in my life so that I can prioritize their needs. 

 

For example, ME!  If I don’t take care of me, the rest doesn’t matter because y’all will be holding my memorial service.  My daughter is next; what she needs is just about as important as what I need, and is sometimes more important than what I need, depending.  Then there are my good friends – this isn’t just some vague concept, it’s a very specific list of people I will stay up late to talk to or will reorganize a day to meet with if they need it.  Then there are the business relationships that matter: my colleagues at the agency, my clients, the editors I deal with.  Then there are potential clients and other people who represent opportunities I may want to consider.  Then there’s everyone else in the universe.

 

At any point in my day where someone “needs” something from me, I go through a mental checklist.  First, I make sure that what is needed fits my three most important things – so if you’re bringing me an opportunity to talk about my garden, much as I love my roses I’m going to turn you down.  Second, I see where the relationship falls on my priority list.  A client’s request will get scheduled before a potential client’s.  An editor wins out over a college buddy I haven’t heard from in ten years.  Therefore if you’re part of the “everyone else in the universe” group, it may be hard to get my attention.  And that’s exactly as it should be.

Moving on to the next thing

Thursday, October 29th, 2009

A long time ago I wrote a novel I loved.  Loved.  It was a flawed novel, as many beginning efforts are, but that doesn’t mean I didn’t love it.  I still love that novel, even though I’m perfectly well aware of its imperfections.  I may in fact love it because of its imperfections.  It is at the same time the worst book I’ve ever written and also the best, and if you are a writer you know exactly what I mean.

 

I spent countless hours on that manuscript, trying to get it perfect even though no amount of effort could save it from being the work of a beginner. Countless.  More hours than I have ever spent on anything else in the universe, with the possible exception of my daughter. 

 

That book meant everything in the world to me, and the smartest thing I have ever done is shove it in a trunk and lock the trunk.

 

Wait! you say (I can hear the dismay in your voice).  Didn’t you just spend the last two blog posts talking about resolve and getting through the tough slog and shouting Never give up!  Never surrender! ?

 

Why, yes.  Yes, I did.  But I mean that in terms of your ultimate goal, which I’m assuming is to be a happily published writer (though we could debate all day about what that means).  Lesser goals work in the service of larger goals.  Writing a book is a lesser goal to being a happily published writer, although obviously you need the one to get the other.  But you can be a happily published writer even if you set aside a particular book to work on one that will be better.  In fact, I can almost guarantee that you will have to.

 

Here’s a thing I’ve noticed among all the writers I’ve dealt with over the years.  The professional ones – multi-published, making a living at it – always understand that you have to keep moving or you drown.  You finish one project and start another.  You realize that your first novel is never going to be published so you start your second.  The unpublished writers are the ones who keep clinging to that first project, never quite willing to leave go of it to move on to the better one.

 

None of those unpublished writers have ever listened to me when I said they need to write their next book, and why should you be any different?  But please, I’m begging you.  That book you’ve been working on for ten years?  Find a trunk for it.  You’ll thank me later.