audience

Reaching your audience — non-fiction

On: August 20, 2009

In which we use the dreaded word “platform.” As a book author, you have to market to several audiences. First, you have to sell your work (and yourself as the right person to write the book) to an agent, who will then help you sell your work (and yourself as theContinue Reading

Who will read your book?

By: Jennifer Lawler

On: August 18, 2009

In: The Publishing Business

One of the most difficult things for writers to figure out and describe is who will read their books. The immediate answer always seems to be something like, “People just like me!” Whether you write fiction or non-fiction, it’s worth spending some time on figuring this out before youContinue Reading