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Month: August 2009

Reaching your audience — non-fiction

In which we use the dreaded word “platform.”   As a book author, you have to market to several audiences.  First, you have to sell your work (and yourself as the right person to write the book) to an agent, who will then help you sell your work (and yourself as the right person to write the…

Continue reading Reaching your audience — non-fiction
Published August 20, 2009
Categorized as The Publishing BusinessTagged audience, platform

Who will read your book?

One of the most difficult things for writers to figure out and describe is who will read their books.  The immediate answer always seems to be something like, “People just like me!”    Whether you write fiction or non-fiction, it’s worth spending some time on figuring this out before you get too far along in…

Continue reading Who will read your book?
Published August 18, 2009
Categorized as The Publishing BusinessTagged audience

Red Flags

I know a lot of writers and visit a lot of online writing communities, and lately I’ve seen an uptick in the number of people complaining about taking on work that has proven to be a huge pain in the ass (PITA).   Partly this is because of the economy – publishers are taking longer…

Continue reading Red Flags
Published August 4, 2009
Categorized as The Publishing BusinessTagged how to, red flags, The Writing Craft

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